As a social enterprise supporting households with transitioning we periodically conduct research and publish summaries of our findings.

Clean energy transition household research

This research involved 8 in-depth interviews with households in Sydney and a survey of 50 homeowners in NSW. All homeowners were over 30 years old and had an average household income over $60k.

Key findings:

  • There is strong interest in clean energy products.
  • More people are motivated by energy bill savings than environmental benefits.
  • Most people only feel moderately confident researching options and making informed decisions.
  • Most people only have a moderate amount of time to devote to researching options, and some have very little time.
  • The initial up-front cost is the biggest barrier to transitioning.
  • Many people felt that accurate online calculators for costs, savings, and rebates would make it easier for them.
  • Very few people felt that a community meeting would make it easier for them.

Read the full report

Personas of the household energy transition

We analysed the results of our interviews and surveys to identify different household personas, including:

  • Eco Nerds
  • Optimisation Geeks
  • House Proud
  • Guilty Time-poor
  • Moderate Middle
  • Sceptics

We found that households with different personas had different motivations for transitioning, and preferred different types of resources and tools.

Read the full report