Overview
This webinar presents findings from ZapCat’s latest report on household engagement, drawing on data from 2,821 households across metropolitan Sydney and regional New South Wales who participated in ZapCat-delivered community electrification programs.
The session focuses specifically on initial engagement, with analysis of household actions, local installer engagement, and program outcomes to be covered in future webinars.
The webinar covers what has worked (and what has not) to engage households in ZapCat programs, including:
- Which engagement channels have driven the highest levels of participation
- Which messages have been most effective, and least effective, in engaging households
- Which calls to action have been most successful in prompting households to take the next step
- How engagement outcomes have varied by location and socioeconomic context, including implications for lower-income and vulnerable cohorts
This webinar is designed for local government officers, program managers, and community groups seeking practical, evidence-based insights into how a large-scale community electrification program has engaged residents.