What helps households transition to clean energy?

At ZapCat our mission is to help households transition to clean energy. One of the questions we’ve been grappling with over the last few months is what tools and resources would be most useful for households. So we decided to find out. We conducted 8 in-depth interviews with households in Sydney, and used that to create a survey that was …

Personas of the household energy transition

We’ve spent a lot of time recently talking to households about transitioning to clean energy, including the 50 homeowners in our clean energy transition research initiative. And well, we’ve noticed a few things. Not that we want to put people into buckets…but we’ve put people into buckets. Like all good market research we’ve discovered that people fall into different personas, …